RecentlyDeuceswildvideopokernodownloadYanghe Co., Ltd. released the record sheet of investor relations activities.DeuceswildvideopokernodownloadOn April 28, the company hosted a Q & A conference call with investors.
According to Yanghe's 2023 annual report, the company achieved operating income of 331.Deuceswildvideopokernodownload.26 billion yuan, an increase of 10% over the same period last yearDeuceswildvideopokernodownload.04%, the net profit of shareholders belonging to listed companies was 10.016 billion yuan, an increase of 6.80% over the same period last year; the proportion of intra-provincial and non-provincial markets in marketing was 44.30% and 55.70%, respectively; and medium-and high-grade wine and ordinary wine increased by 8.82% and 20.70% respectively. Yanghe said that the company focuses on regional and product structure optimization, marketing organization iteration, digital enabling sales, product quality improvement, brand communication and other aspects of work, achieving steady development throughout the year.
According to the annual report, the sales cost of Yanghe shares reached 5.387 billion yuan in 2023, a sharp increase of 28.90% over the same period last year. When asked about the increase in sales costs in 2023, the company explained that the cost is budgeted, sets fees according to different brands and different price points of products, controls the expense rate as a whole, and serves as an important management indicator. The improvement of sales expense rate is related to the market competition environment and the change of digital payment mode of leading products. In the future, the cost will be optimized and adjusted according to market changes and company strategy, with more emphasis on the promotion of brand potential and the cultivation of core consumers.
In terms of capacity investment, Yanghe shares said that the company has completed the basic wine production capacity layout after listing, which can meet the market demand for a period of time in the future. The current project construction is mainly in the high-end energy storage construction and so on.
In terms of products, Yanghe shares said that changes in the external environment have increased the pressure on sub-high-end spirits. After the liquor industry is highly concentrated to the head enterprises, the competition for sub-high-end products has become more fierce, rising from both volume and price to a relatively stable stage of development. The company has formed a high-end brand system represented by Dream Blue Handicraft Class and Mengjiu, the second high end by Dream six + and Crystal Dream Blue, the middle end by Heaven Blue and Sea Blue, and the middle and low end by Yanghe Daqu and Shuanggou Daqu. The price belt layout and positioning of each product is relatively clear. For the creation of M6+ products, mainly in the high-end Dream Blue manual class leadership, quantity control and price stability, brand potential energy, core terminal building and other aspects to carry out work.